On Launches the Prism Collection
On, already known for its unique approach to performance footwear innovation, has launched its Prism Collection “designed to inspire runners to dream bigger and achieve their fastest times.” The limited-edition collection features the marathon Cloudboom Strike, alongside the track-focused Cloudspike Citius and track long-distance optimized Cloudspike Amplius.
• Cloudboom Strike: At the forefront of the Prism Collection is the Cloudboom Strike, a race shoe engineered for marathons. This model features Ultra-responsive Drop-In Construction — the new BounceBoard, a Helion hyper foam drop-in midsole, which maximizes energy return and efficiency without increasing stack height; Race-Day Optimized CloudTec that is strategically positioned to enhance transitions, reduce impact and increase running efficiency through a decoupled effect system; and Marathon Tailored Comfort through a one-piece semi-transparent mesh upper, cage system for critical support, molded heel, and constructed tongue for targeted comfort.
The Prism Collection also includes:
- Cloudspike Citius: A track spike designed for power and propulsion with a top-loaded plate that enhances energy return. Optimized with a 23mm forefoot stack height for perfect balance, this spike was crafted in collaboration with On’s top mid-distance athletes and already proven at prototyping in high-ranked races. The minimalist one-piece upper offers strategic support, making it ideal for race day performance.
- Cloudspike Amplius: a track spike with the comfort of a road shoe. Featuring a maximized stack height and Helium HF for optimal energy return, it ensures reduced impact and fresh legs for the final lap. The midfoot shank plate adds stability, while the lightweight, one-piece upper provides comfort and support for long-distance events.
New Product: Vasque Horizon
Vasque will be releasing new footwear styles on September 17 — the Horizon and Horizon Mid, described as “athletic-inspired for the casual hiker.” Horizon is lightweight yet maintains traditional hiking protection around the toe and
heel, ensuring there’s no compromise to keeping feet dry and protected. Reflective webbing materials and sleek nubuck leather with VasqueDry Waterproof technology paired with contrasting accents complete the package.
- Horizon Low: For casual hikers who need a low-profile, everyday trail shoe that offers waterproof technology and ankle mobility.
- Horizon Mid: Constructed the same as the low, but with high-profile protection across all terrains, including wet and rainy trails.
New Product: Turtle Fur Summer Collection
Turtle Fur’s new Navigator Ball Cap features construction of lightweight performance material, moisture-wicking sweatband and buckle closure. This cap is water-resistant and provides sun protection with a UPF rating of 50+. In concordance with Turtle Fur’s commitment to sustainability, this hat is made of 100 percent recycled nylon. MSRP: $40; available in September
Locally has named Karen Sage its first chief marketing officer (CMO), responsible for increasing local brands’ and retailers’ capacity to grow consumer engagement while increasing sales, reinforcing its leadership as the go-to solution for the consumer shopping experience.
Sage brings more than 20 years of experience in strategic marketing and technology, most recently as CMO at Shipwell, where she led marketing campaigns that increased brand visibility and customer engagement. Before that, Sage worked for MercuryGate International and Cisco
Saucony Releases Redesigned Hurricane 24
Saucony recently launched a redesign of its Hurricane 24 that features a dual-cushioning system with energy-returning PwrRun PB foam with a supportive PwrRun foam. In addition, Saucony’s Centerpath Technology offers a broader platform, higher sidewalls, asymmetric profile and rocker shape that guide the runner’s stride from impact to toe-off. The Hurricane 24 also features a breathable engineered mesh upper and an adaptive lacing system.
“The 24th edition of the Hurricane is back in the lineup after a two-year hiatus as our most cushioned trainer yet,” says Saucony chief product officer Brian Moore. “The Hurricane 24 is suitable for various activities, whether a long run, a short recovery shake out or just everyday comfort.
“This shoe’s dual-cushioning approach features the innovative energy-returning PwrRun PB foam developed for our Endorphin series but now tuned to provide everyday cushioning, combined with a supportive cradle of our PwrRun foam for maximum protection,” Moore adds. “Centerpath Technology utilizes higher sidewalls, a broader platform and a rocker shape to align the foot and ease it from heel to toe; you’ll feel like your feet are getting a cozy, protective hug with every step.”
OrthoLite Expands European Presence
OrthoLite has expanded its European hub, OrthoLite Europa (OEU), furthering its global vertical integration strategy and investment in its owned and operated facilities. OEU’s expansion enhances capacity, innovation and local- for-local insole production solutions for OrthoLite’s European brand partners.
The OEU facility primarily serves “Made in the EU production” targeting the fashion, luxury, dress, work, outdoor, trail, hike, comfort casual, and athletic footwear brands with insoles as well as leather and other technical insole products.
OrthoLite’s commitment to build and deliver solutions expands.
Xero Becomes the Official Training Shoe at Life Time
As the world of fitness training continues to evolve, so does the overall understanding of footwear’s impact on performance and natural movement. It’s with this at the forefront that Xero Shoes entered into a new relationship with Life Time as the official barefoot/minimalist footwear of its Dynamic Personal Training and Alpha Signature Group Training programs.
This new partnership introduces Xero Shoes’ natural comfort and performance to Life Time’s team of more than 3,500 Dynamic Personal Trainers and Alpha Coaches with the goal of inspiring and educating Life Time members on the benefits of minimalist shoes as part of their training programs and classes.
“We’re thrilled that Life Time recognized how Xero Shoes can help their team of Dynamic Personal Trainers, Coaches and members perform better and experience the benefits of natural movement both in and out of the gym,” says Xero Shoes co-founder Steven Sashen. “Life Time and Xero Shoes are bringing our shared communities together and, emphasizing positivity, health, and life-changing footwear.
As part of the relationship, Life Time members will have the opportunity to participate in events at select clubs to test a variety of Xero Shoes styles to understand the benefits and differences these shoes may provide for their desired goals. These events will showcase the shoes' unique features and educate attendees on the advantages of embracing natural movement in their fitness routines.
Ooofos Names Flynn Head of Sales
Oofos has hired Erin Flynn as its new head of sales. Flynn is a 20-year veteran of the athletic footwear industry and has held senior level sales positions with several global athletic brands as well as leading strategy for some key industry growth opportunities. She rose quickly through national account management positions at adidas and Fila and later moved into sales leadership at Saucony.
More recently, Flynn spent the past several years working with many running and outdoor brands, specialty retailers and industry organizations, including the Running Industry Diversity Coalition, several of the World Marathon Majors and many other premier global events on key areas of growth and culture. Her primary areas of focus included increasing and diversifying the industry’s global consumer base, creating inclusive organizations, leveraging emerging technology to expand consumer relevance and boost ROI, and identifying new go-to-market strategies in the wholesale, retail and e-commerce space. Her range of experience will allow Erin to bring a unique perspective to our business and culture.
In addition to Flynn’s numerous career accomplishments, she was a Division I track and field athlete at Georgetown University, a recent Professor at Bentley University in Boston and routinely is a featured speaker at key annual industry events such as The Running Event and The RIA Summit. Her work with the Running Industry Diversity Coalition has been published in publications such as Footwear News, Running Insight, Outside Magazine, POPSUGAR and Native News Online.
