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It’s all about the shirts for author Tom Griffen, who urges retailers to look for creative ideas to sustain their businesses — while doing good for the environment at the same time.

Years ago I operated a running store in a lazy beach community near Santa Cruz, CA. Less than half-mile in one direction was the Pacific Ocean and the same distance the other way was a mountainous park filled with fern-lined trails and

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As Outdoor Research continues its push into the running marketplace, the Seattle-based brand is doing so with various sustainable products.

Challenge Accepted

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Polartec has become a partner to numerous running brands seeking sustainable textiles. Companies such as rabbit, Vuori, Nike and Oiselle have all incorporated Polartec innovations into apparel products.

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With the recently released Järv RB9X, Icebug has unveiled the most sustainable shoe in its 24-year history.

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The Time To Act Is Now!

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A cash wrap made of repurposed Wyoming snow fence at Neptune Mountaineering in Boulder, CO, sets a sustainable tone for the specialty retailer.

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REI believes that every time it sells a product it is a chance to connect the brand to a better way of doing business and supporting the outdoors.

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Tina Muir is an advocate for sustainability in run retail and provides a number of real-world examples of how to join in the effort.

Make the Effort

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A view from A Snail’s Pace storefront in Monrovia, CA, as the Eaton Fire burned. Though the shop never faced a mandatory evacuation, it did shut for one day.

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Tom Griffen

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