Revere, the orthotic-friendly footwear brand, is taking a significant step in its growth journey through a new partnership with footwear accessory brand veteran, OS1st’s Josh Higgins. This strategic move aims to propel Revere into the world's most trusted comfort footwear brand, focusing on independent footwear retailers. 

Craig and Annie Truscott, the people behind Revere's success in delivering footwear that combines comfort, movement and style, welcome Josh Higgins through his company Higgins Sales Group, LLC.  in his advisory role as part owner. 

Alongside his new capacity with Revere, Higgins will remain dedicated to his primary role as president of OS1st, the performance socks and compression bracing brand. Through his company Higgins Sales Group, LLC, he will guide Revere, leveraging his success in growing innovative brands dedicated to independent retail.

"I am fortunate to continue the innovative work we’re doing at OS1st while simultaneously embarking on a new personal chapter investing in other, like-minded brands,” says Higgins. “Revere presents an exciting opportunity to continue my personal journey of creating custom experiences for independent retailers across North America. 

"Partnering with Craig and Annie Truscott, long-time friends and collaborators, makes this decision a no-brainer,” he adds. “Together, we will build on Revere's legacy of innovation and drive its growth in the comfort footwear market."

In addition to becoming a part-owner, Higgins will provide strategic guidance to Revere, drawing upon his experience in product development, sales, and brand growth within the independent retail channel.

“Josh's 25 years of success in building innovative footwear accessory brands coupled with his integrity, innovation, trust, and loyalty, aligns perfectly with our core brand values,” says Craig Truscott, CEO of Revere. “We are thrilled to welcome him aboard. We look forward to working with Josh as we explore new product and category opportunities to fuel our business growth.” 

Revere offers a fresh, modern and stylish collection of orthotic-friendly footwear designed with comfort, movement, and style to create shoes for any occasion. The design of its shoes supports the natural contours of feet to alleviate pressure and pain, such as plantar fasciitis.