Running should be a source of empowerment, freedom and health. Unfortunately, many runners – especially women – face the threat of harassment and assault while out on their routes. In the past five years, there have been numerous tragic incidents where women runners have been assaulted or even killed, highlighting a stark and urgent need for enhanced safety measures. 

In fact, a study by Runners World revealed that 60 percent of women have been harassed while running, underscoring the pervasive nature of this threat. 

This pressing reality drives the mission of Dena Lewis, founder and CEO of Running Mate and co-founder of The Female Runners’ Safety Summit (FRSS). After being assaulted twice while running, Dena embarked on a mission to create safer running environments, leading to the development of Running Mate. 

This real-time, on-demand app connects runners with verified “mates.” Recognizing the need for further action, Lewis co-founded FRSS, collaborating with women-led businesses specializing in running safety equipment, self-defense and education to protect and empower female runners.

Running Specialty Can Help

Running specialty retailers have a unique opportunity to support their customers by offering products that enhance safety and security. Here are some items that can make a difference.

1. Personal Alarms or Wearable Safety Devices

• Function: Compact and easy to carry, personal alarms emit a loud sound when activated, drawing attention and potentially deterring an attacker.

• Why It Matters: The sudden noise can startle an assailant and alert others nearby, providing a crucial window for the runner to escape or seek help.

2. Pepper Spray

• Function: A small canister of pepper spray can be attached to a runner’s gear, offering self-defense in case of an attack.

• Why It Matters:  Non-lethal yet effective, pepper spray can incapacitate an assailant long enough for the runner to get away and seek safety.

3.Reflective and High-Visibility Clothing

• Function: While primarily designed to increase visibility to vehicles, reflective gear also makes runners more noticeable to others, which can help deter potential harassers. Apparel designed with safety in mind offers secure places to store personal safety devices. 

• Why It Matters: Being seen can prevent someone from targeting a runner, especially in low-light or isolated areas. Also, having a phone or personal safety device readily accessible allows runners to call for help or defend themselves quickly. 

4. Running Mate App

• Function: Running Mate is a run share app that ensures a safe and enjoyable running experience. It connects runners with verified “mates” who accompany them on their runs. Running Mate has become the “Uber of the running world.” Runners and mates undergo thorough background checks and are compensated for their services.

• Why It Matters: Running with a companion significantly reduces the risk of harassment or assault. Running Mate provides peace of mind by offering reliable, on-demand companionship, allowing runners to enjoy their workouts without fear.

Educating Customers

In addition to offering these products, retailers can take the lead in educating their customers on how to use these tools effectively. Workshops or informational sessions on runner safety, self-defense techniques and the importance of awareness of one’s surroundings can empower runners to take control of their safety.

Harassment and assault are unfortunate realities that many runners face, but with the right tools and knowledge, runners can feel more secure on their routes. Run specialty retailers play a crucial role by offering products that enhance personal safety and providing education on how to use them effectively. 

By expanding safety product offerings and hosting workshops on runner safety, self-defense techniques and the importance of situational awareness, retailers can empower their customers to take control of their safety.