Just in time for the holiday shopping season, Fleet Feet last month unveiled  a 2024 holiday campaign designed to empower customers to curate their perfect gift lists and enhance their shopping experience.

Fleet Feet’s approach focuses on guiding customers through creating personalized wish lists on fleetfeet.com, complemented by in-store events and exclusive giveaways. Fleet Feet plans to market the campaign across all brandwide marketing and advertising channels to create a seamless omnichannel campaign and shopping experience.

“Fleet Feet is dedicated to making this holiday season memorable for our customers,” explains Ashley Arnold, director of brand marketing. “Holiday shopping can be stressful and our goal is to take the guesswork out of it by offering our customers an opportunity to create a shoppable wish list, down to their preferred sizes and colors, so their loved ones know the perfect gifts to give.”

As a part of the campaign, Fleet Feet is launching multiple giveaway moments, including three chances to win an entire wish list valued up to $1500, and 15 Days of Giveaways filled with prizes from brand partners including ASICS, Brooks, Hoka, New Balance, On and Saucony. Each brand will have two giveaway days and customers will be randomly selected and gifted footwear or apparel from that brand if it is included on their wish list.

Customers can also visit their local Fleet Feet for in-store events, such as Jolly Jogs and Friends and Family gatherings, along with holiday retail moments that foster community and celebration.

It all comes alive at fleetfeet.com.