In a major product category expansion, sock manufacturer Feetures is bringing its innovation and quality to apparel with the debut of its Performance Tee line. The Stride Flex Performance Tee features soft, moisture-wicking fibers, breathable mesh and anti-odor properties. (MSRP: $60)
As a family-owned business, Feetures says that it believes people are meant to move and creates products to help them perform their best. The Stride Flex Performance Tee is the next step in that mission, delivering unbeatable comfort and quality for athletes of all types.
"We've been adjacent to the performance apparel category for decades now and have built a brand based on quality and design principles that uniquely position us to be disruptive in the space," explains Joe Gaither, chief marketing officer of Feetures. "This is a big moment: the launch of our first non-sock product. We hope to gain more space not only in the wardrobe, but in the hearts and minds of our consumers.
“We've designed a product that we're certain will fit the modern need for versatility, performance, and style,” he adds. “The feedback so far has been the same kind of love we get about our socks."
"We wanted to deliver the same unmatched fit and feel our customers have come to love in Feetures performance socks," adds Song Nguyen, Feetures' VP–product design. "We're delighted to bring this to life with the Stride Flex Performance Tee, which includes all the foundational features, like minimal seams and our uncompromising approach to fit, ensuring the comfort and performance people expect from Feetures. We can't wait for our customers to experience it and feel the difference."