Food and the Great Outdoors go perfectly together, so it is only natural that Boulder, CO-based Backpacker’s Pantry, the family-owned maker of gourmet adventure meals, participated in the Spring 2024 Keep it Wild campaign. Organized by The Conservation Alliance (TCA), the week-long initiative aimed to raise awareness and funds for the protection of wild places and outdoor spaces.

During the campaign, which ran from April 18–24, Backpacker’s Pantry donated five percent of its online revenue to The Conservation Alliance. These funds will support TCA’s ongoing advocacy efforts, including the push for National Monuments in 2024.

The Keep it Wild campaign serves as a platform for brands to unite in their commitment to conservation. By joining forces with other member companies, Backpacker’s Pantry aimed to amplify its impact and raise awareness about the importance of safeguarding our wild places.

“Backpacker’s Pantry is proud to join forces with The Conservation Alliance for the Spring 2024 Keep it Wild campaign,” says Duane Primozich, CEO at Backpacker’s Pantry. “As outdoor enthusiasts ourselves, we understand the importance of preserving our natural landscapes for future generations. By participating in this campaign, we hope to not only support TCA’s vital conservation work, but also to inspire our customers to get involved in protecting the wilderness we all cherish.”

“In 2023 The Conservation Alliance and our business members helped protect over 12 million acres of public lands. Many of these special places were protected as new or expanded National Monuments — a proven tool for land conservation,” adds Conor McElyea, senior director of membership and partnerships at The Conservation Alliance. “Unfortunately, National Monument designations don’t just happen. They require incredible efforts from tribal governments, grassroots conservation organizations and businesses. From town halls and trips to Washington, D.C. to marketing campaigns and field events, these campaigns require resources to thrive. 

“This #WeKeepItWild campaign was an opportunity for our member brands, like Backpacker’s Pantry, to amplify their commitment to conservation at this critically important time and get much-needed resources into the hands of community leaders and TCA grantees working day in and day out to establish new National Monuments.”

Backpacker’s Pantry joined other leading outdoor brands as part of the #WeKeepItWild campaign. The semi-annual campaign also included La Sportiva, Nemo Equipment, Trail Butter, Jack Wolfskin, Recover, Gu Energy Labs, UBCO, Nomadix, GSI Outdoors, Kahtoola, Fox River, Topo Athletic, Pistil, Sea To Summit, Active Skin Repair, and Outdoor Technology.