On Restructures, Maurer Departing
In moves to manage it continuing growth, On Holdings recently transitioned to a single CEO structure, with current co-CEO and CFO Martin Hoffmann assuming the role of CEO. At the same time, after 12 years with the company, current co-CEO Marc Maurer has left On “to embark on a new chapter in his professional life.”
Maurer will continue in his role until June 30 to ensure the transition and then will continue in an advisory role until March 2026. Hoffmann will assume the role of CEO effective July 1, 2025.
The founders of On, David Allemann and Caspar Coppetti as executive co-chairmen, and Olivier Bernhard as an executive board member, will continue to manage On’s product organization.
At the same time, On appointed four senior leaders:
- Katarina Berg as chief people officer, starting August 1, joining from Spotify where she held the position of chief human resources officer.
- Scott Maguire as chief innovation officer, started March 31, joining from Specialized where he served as CEO, and previously from Dyson where he was the COO.
- Adib Sisani as chief communications officer, started April 1, joining from Axel Springer, where he was global head of communications.
- Craig Jones as chief supply chain officer, started March 10, joining from Levi Strauss, where he held the position of SVP of distribution and logistics operations.
Teva Launches Teva Bureau of Adventure
Teva recently launched a new adventure athlete program, the Teva Bureau of Adventure, designed to bolster the brand’s next evolution in outdoor functional performance footwear. Alongside Teva’s inaugural adventure athletes, ultrarunners Mike Wardian and Brigette Takeuchi, the brand is expanding into new sport categories welcoming professional kayakers Dane Jackson and Evy Liebfarth, professional fly fishers Shyanne Orvis and Alvin Dedeaux, and ultrarunner Erin Ton to the 2025 roster.
“We couldn’t be more excited to work with this adventure-obsessed and multifaceted group of athletes and community leaders to inspire Teva’s next wave of functional performance footwear,” says Zack Paris, director of advanced concepts and innovation at Teva. “Teva is committed to creating the best functional outdoor products backed by credibility and fueled by the insights and rigorous testing from the Teva Bureau of Adventure.”
Puma Name McRae President of North America Unit
Puma has appointed Tara McRae as the president of Puma North America, a role overseeing the company’s business in this market. McRae, who previously led Puma’s marketing and brand strategy in North America, will assume the role immediately as Bob Philion leaves Puma after 20 years with the company and eight years as president of PNA.
McRae worked at Puma North America between 2006 and 2016, where she held different positions in the media planning and sports marketing departments before taking on marketing responsibilities for the region. She rejoined Puma in 2024. Prior, she worked at Clarks as the global chief marketing officer and digital officer. She also became the first chief marketing officer at TB12, Tom Brady’s global health and wellness brand.
“With Tara, we have appointed a leader with a great understanding of our consumers, our industry and the North American market,” says Puma hief commercial officer Matthias Bäumer. “I strongly believe she has the experience and the strategic mindset to help us succeed in this crucial market. I want to thank Bob for the past eight years as the president of PNA, a time during which we put Puma back on the map in North America, and I wish him all the best for the future.”
McRae is also a strategic advisor for Relentless Consumer Partners and a non-executive board member at Kegg. Her work has been recognized in multiple leading industry awards, most notably as a member of the 2024 Forbes Entrepreneurial CMO 50 list.
Brooks Joins With Carlsbad 5000
Brooks Running has become the official running shoe sponsor for the Carlsbad 5000, marking a new chapter for the 39th running of the iconic road race scheduled earlier this month. Brooks joins forces with the Carlsbad 5000, an event distinguished not only by its scenic oceanfront course but also by its record-setting history. Since its first race in 1986, Carlsbad 5000 has set the stage for 16 world and eight U.S. records, solidifying its reputation as the “World’s Fastest 5k.”
“Partnering with Brooks Running brings a new dimension to the Carlsbad 5000, enhancing both performance and experience for participants,” explains John Smith, owner of the Carlsbad 5000. “The race is a cornerstone of Southern California’s running calendar, offering a fast oceanfront course that caters to competitive spirits of all ages. The integration of Brooks’ performance technology with the event’s storied tradition is set to offer a superior running experience, where every finisher, from amateur enthusiasts to elite athletes, celebrates their passion for running in a vibrant, supportive community.”
The Carlsbad 5000, recognized globally as the premier non-marathon road race, offers participants a fast-paced oceanfront course that appeals to runners of all ages and abilities. The event is structured with multiple races throughout the morning to enhance competitive spirit among various age groups. Runners not only enjoy scenic coastal views but also an energetic atmosphere as they approach the finish line.
Ciele Athletics Appoints First CEO
Ciele Athletics has appointed Jano Arabaghian as chief executive officer. Arabaghian brings extensive global leadership experience to the role, having worked for Red Bull, The North Face, Oakley and Vans. Most recently, he was the head of action-sports sales for Vans North America and previously as general manager of Vans Canada,.
New Product: Inov8 Trailfly
New for Spring/Summer25, Inov8 has launched the Trailfly Max (MSRP: $170) and Trailfly Zero (MSRP: $160) into its hard-trail running category. The new shoes are built on the same natural, foot-shaped last as the Trailfly and Trailfly Speed, both launched in 2024.
The natural design is complemented by an agile underfoot feel that brings grip and trail connection, together with lightweight cushioning and protection. It all combines to deliver enhanced natural movement and performance.
Jogology Unveils Crew Length Running Socks
Launching for the Spring and Summer racing seasons, Jogology has added a crew-length style to its collection of performance running socks. Debuting in the medium weight design, the Jogology Crew joins the original No-Show and recently introduced Quarter length socks in the collection.
Like all Jogology models, the new Crew sock (MSRP: $17) is built with a second-skin fit. This sock has cushioned heels and toes, with no cushioning around the midfoot. Arch support massage bands reduce excess fabric and create moisture management between the foot and shoe, while a soft knit leg construction minimizes pressure marks and adds coverage with a protective area covering the large toe for comfort. Crafted using 200 needle machines and sustainable, recycled re-dri yarn.
Garmin Unveils Garmin Marathon Series
Garmin recently announced the Garmin Marathon Series, a new road running race that “flips convention on its head.” While many brands sponsor races, this one is wholly owned and produced by Garmin itself, from start to finish.
With debut locations set for the fall in Toledo, OH, and Tucson, AZ, the Garmin Marathon Series will celebrate the “Miles That Made You.” Created for those who know and love its products, the one-of-a-kind event will welcome avid runners, newcomers to the sport, Boston dreamers and anyone just looking to beat yesterday.
“This is an opportunity to go above and beyond conventional sponsorships and create something truly special in our running communities,” explains Susan Lyman, Garmin VP–consumer sales and marketing. “For decades, Garmin has been with runners through every step of their training, and now we are excited to be with them in an even more meaningful way on race day.”
The Garmin Marathon Series team selected two U.S. locations for 2025. Factors included each city’s existing race and event schedule, regional run communities, local and cultural highlights around the course and favorable weather conditions. More locations are planned for 2026.
In each city, the event will include a USATF-certified and Boston Marathon qualifier full marathon, USATF-certified half marathon, 10K and 5K. A two-day expo showcasing Garmin products and technology will precede race day and be open to the public. Attendees can expect limited edition race gear from Garmin, meet and greets with Garmin-sponsored professional athletes and additional items from select sponsors. Directly following the race, a finish line festival – also open to the public – will give runners a chance to celebrate with local food, live entertainment and other activities.
