Superfeet is rolling out two new programs to help support its specialty retail partners as the battle the impact of the COVID-19 pandemic.

In the first initiative, for run specialty retailers looking to offer customers the convenience of at-home delivery without having to ship inventory from their store, Superfeet will now drop-ship to the end consumer free of charge.

In the second, for those who cannot sell online, or are looking to generate supplemental income, Superfeet has developed an affiliate program to share revenue from sales on Superfeet.com. 

The brand has also created a suite of assets including blog posts and images for use on a retailer’s website, newsletters and social media.

“For the past 43 years our retailers have worked alongside our team to build the Superfeet brand and we believe there is no better time to show our support for them than right now, during this time of uncertainty,” says John Rauvola, CEO and President at Superfeet. “We’re doing all we can to protect the health, safety and well-being of our community from employee-owners and their families to essential service providers to our retailers,”

The two specialty retail relief programs are available effective immediately and retailers who are interested in learning more should contact their Superfeet representative.