Brooks Running and grassroots fitness movement November Project last week entered into a two-year partnership focused on inspiring people across the world to run and be active. With a shared belief in the positive effects of running and exercise and that fitness should be inclusive to all, Brooks will support and help grow the November Project community.
As part of the agreement, Brooks is the exclusive footwear and apparel sponsor of November Project, working with co-founders Bojan Mandaric and Brogan Graham on supporting November Project’s mission of building communities through running and movement. Brooks will provide resources for November Project’s growth and expansion by providing financial support, access to footwear and apparel, leadership training, an annual November Project Summit, activations on a local and global level and entries into Brooks-sponsored running events.
“I’m incredibly excited about the partnership between Brooks and November Project because at the core of both of our brands is a deeply held belief that every day with a run or workout is better, whether you’re waking up for November Project or headed out on a run,” say Brooks Running CEO and November Project Seattle member Jim Weber.
November Project co-leaders and members will have opportunities for early access to Brooks’ performance footwear, apparel and sports bras so they can share feedback about their gear experiences. These insights will be used by Brooks’ product teams to further develop the company’s leading product portfolio for all who run.