Running Insight - December, 2007
Merrell Takes Aim at Running Specialty Market
Backed by its billion dollar parent Wolverine Worldwide, Merrell is targeting the running specialty channel with a tight collection of running shoes that will begin shipping to running stores for Fall 08. Conventional wisdom would dictate that Mer...
Fleet Feet Opens Location in Edmond, OK
Owners are Former Customers of Tulsa Franchise
Fleet Feet, Inc. has opened its 80th location in Edmond, Oklahoma. The store, located in an Oklahoma City suburb, is the company’s second franchise in the state of Oklahoma, joining the four-year-old Tulsa operation. Fleet Feet Sports Edmond ...
Sport Science Names Dan Jones Director of Sales and Marketing
Sport Science, creators of performance and versatile first layers, announces the hiring of Daniel Jones as the Director of Sales and Marketing. Jones, a 22-year veteran of the athletics and apparel industries, will work out of Texas to expand Spor...
New Nike Ads Feature Nike Plus Line
New television and print ads from Nike Inc., the first produced by ad firm Crispin Porter + Bogusky, broke last week. The new ads tout the Nike Plus line of shoes, which help runners track their mileage via a chip in the shoe that transmits workout ...
Reebok Signs on With DC’s National Marathon
Reebok will be the official outfitter for the Wirefly National Marathon and Half Marathon in Washington, DC. Reebok will provide technical t-shirts for all National Marathon participants and be the lead sponsor for all 2008 official race training gro...
New Balance Acquires Vital Apparel, InSport Parent
Seeking to strengthen its apparel business, New Balance has acquired the Vital Apparel Group, a diversified apparel company that owns InSport. Like many of the major footwear companies, New Balance has struggled to become a factor in the apparel ...
10 Lessons on How to Work with Grass Roots Organizations
Running stores help raise tens of millions of dollars for charity each year. In its pre-Christmas issue, Running Intelligence shares some ideas on how stores can work with local organizations to raise money and boost business. This article was writte
When you think of grassroots organizations, you probably think of clubs you sell to every day. But I challenge you to take it a step further and consider “the dirt” – the organizations that plant the seeds for sports programs that reach out to unde...
Adidas Shares Are Up on Takeover Speculation
A Wild Rumor Stirs Market activity in Europe
Reuters Europe is reporting that the recent spike in the stock price of Adidas (the stock jumped three percent on Monday) can be traced to market talk that l Nike and Japanese sports shoe maker Asics (7936.T) were interested in the German company. ...
IRRA seeks new board members
The Independent Running Retailers’ Association is seeking new board members to represent its members on the West Coast and in New England. The term of Eddie Johnson, the owner of A Snail’s Pace in Brea, CA, who was one of the founder’s of the group, ...
Industry Vet Launches New Sock Line
Brian Siddons, a running industry veteran, has opened a new company called To Excel in Life. The company is launching with a collection of three TEIL branded socks that are targeting running specialty stores exclusively. The socks include the Techni-...
Dick’s Steps Up West Coast Expansion by Buying Chick’s
Dick’s acquisition of the 15-store Chick’s Sporting Goods in Southern California may actually be good news for running stores in that region. Chick’s is a service-oriented, family-owned and operated retailer with a significant footwear department. D...
How’s Bayou? Fleet Feet Opens in Baton Rouge
Fleet Feet, Incorporated, the nation’s leading franchisor of running specialty stores, added its 79th location last week with the opening of Fleet Feet Sports Baton Rouge. The Baton Rouge store represents the company’s first franchise in the state o...
The Running Network and Footwear Intelligence Release 50 Best Stores List
The Running Network, LLC and Footwear Intelligence announced the 2007 list of the 50 Best Running Stores in America. The full list was revealed for the first time at the Running Event last month in Austin. The announcement of the list capped off a...
Saucony Wins Two IRRA Honors
Saucony won two honors from the Independent Running Retailers’ Association. The brand copped both Shoe of the Year for its Omni 6 and Vendor of the Year. The awards were voted upon by the IRRA membership and presented at The Running Event in Austi...
Puttin’ on the Fritz: Taylor Joins Brooks and Expectations are High
In a move that combines one of the most highly regarded names in running shoes with one of the top brands in the category, Fritz Taylor officially joined Brooks this week. Taylor, a 19-year veteran of Nike, joins Brooks as SVP of footwear and will ov...
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