Running Insight - September, 2008
Rider’s After Run program
Rider is promoting two new “after running” sandals, The Relay III and the Running 360. The company says both of these slides were designed to relax and revive an athlete’s foot after a run while helping to prevent common runner foot ailments. Rid...
Superfeet Winterizes
Superfeet has introduced two new insole products designed to provide warmth and better fit for winter sport footwear such as snowboard and ski boots. The new insoles are offered in gender-specific models; hotPINK for women and REDhot for men. The ...
ASICS Marks 15 Years of Kayano With NYC Marathon Edition
ASICS is celebrating the 15th anniversary of the Kayano with a special limited edition New York City Marathon version of the shoe. ASICS has been the footwear and apparel sponsor of the New York City Marathon since 1999, and the shoe carries New Yor...
Thorlo Marks 30th Anniversary Of XJ Crew Sock with New Line
Thorlo is celebrating the 30th anniversary of its signature product, the XJ crew sock by introducing a new product and brand name. This November at the Running Event, Thorlo will introduce, Experia, a line of lighter, thinner hosiery. “This will all...
Manzella to Exhibit Technical Glove Line at The Running Event
Runners have been using Manzella outdoor gloves for over 20 years. Now Manzella has produced a line of technically advanced running gloves for runners that meet their special running needs. The line is built with special materials that will kee...
Beginning of END
END footwear will begin shipping its first product next month, making it the latest entry to the crowded running shoe category. The company was incorporated in September 2007 with former Nike creative director Andrew Estey as CEO. Its name is an acro...
Free Parking
Everybody likes free parking. Well, everybody except parking garage owners. As someone who has spent most of his adult life living in urban areas (San Francisco and Seattle), I have grown accustomed to paying for parking. I believe that it is bett...
New Research Shows that Buying Online for Pickup In-Store is Becoming Part of the Retail Culture
The e-tailing group's 4th Annual Cross-Channel Shopping Study, Cross-Channel Research & Shopping: Winning Tactics and Treatments concludes that "buy online for pickup in-store is definitely becoming more a part of stores' culture," according ...
Speaker Lineup Set for The Running Event
The Running Event has finalized its roster of speakers and show director Troy Leonard is calling it “the best ever in terms of content and diversity.” The Keynote speaker on Monday, November 10 at 1 p.m. is Ken Schmidt. One of the most well-recei...
Canadian Retail Group Endorses the Running Event
The CASRS, the trade group of Canadian running stores has endorsed The Running Event, which is scheduled for November 10-13 in Dallas. The group will hold a board meeting during The Running Event and for the first time name a “Canadian Store of th...
IRRA Announces Nominees for Vendor Awards
Eleven shoes and seven vendors will compete for the second annual IRRA awards to be presented at The Running Event on Wednesday, November 12 during the 50 Best Store Awards dinner. The Shoe of the Year and Vendor of The Year awards were created...
Saucony Launches New Brand Campaign
In a dramatic contrast from its recent advertising efforts, Saucony has launched a new brand campaign seeking an emotional connection with runners. Carrying the theme of “We know … Because we run,” the first ads are set to break in national vertical...
Carleo leaves Saucony for spot at New Balance
In the second major personnel shift between two Massachusetts based running companies, Tom Carleo has left saucony to join New Balance as General Manager for the Running and Outdoor Business Units. Less than a month ago, longtime New Balance head of...
Raynor’s new business venture targets succession planning
Tom Raynor, the chairman of Fleet Feet, Inc., a 30-year veteran of the specialty running business, has been a long time advocate of succession planning for running store owners. He recently founded The Specialty Retail Development Company (SRDC) to h...
The Running Event Announces Schedule of Runs, Parties, Etc…
The emphasis is on fun, fitness and networking Formula 4 Media, publishers of this newsletter and producers of The Running Event announced the schedule of special events and parties for the two day conference and expo set for November 10-13, less ...
CW-X will sponsor Teva Mountain Running Team
Wacoal Sports Science Corp. has signed an agreement with the Teva U.S. Mountain Running Team on behalf of its CW-X Conditioning Wear to provide running tights for the 2009 team. The Teva U.S. Mountain Running Team has been title sponsored by Teva...
The Running Event will reflect a growing competition among shoe brands
Newton Running, Under Armour and K-Swiss are the newest footwear exhibitors to sign up for The Running Event scheduled for November 10-13 in Dallas. These newcomers to the running market will stake their claim to what has become one of the most com...
The Running Event To Offer ‘Express’ package for retailers
Some people are calling it The Running Event Express plan. This year, The Running Event, Saucony and The Independent Running Retailers’ Association have joined forces to offer a special 1 and ½ day package which offers a ½ day conference and full day...
Sock sales are good, could be even better, research says
Over the past 12 months, approximately 3.3M pairs of socks were sold at an average retail of $9.51 with an average margin of 53% for $32 million in retail dollars, according to data from The Leisure Trends Group’s Running RetailTRAK. The Running...
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