Running Insight - September, 2007
Canadian Running Shops form new Group
Organization follows founding of America’s IRRA by a year
In response to common threats and an increasingly narrow scope of retail in Canada, two independent store owners have founded an association they hope will quickly become a national entity. Brian Michasiw is the owner of Brainsport, and Rob Reid is ...
New Branding and Fit Program to drive growth at The Athlete’s Foot
The retailer formerly known as the Athlete’s Foot is re-branding its stores, rolling out a new fitting program for shoes and insoles and launching a private label apparel collection. Since buying The Athlete’s Foot late last year, NexCen Brands, In...
Cold Feet: Finish Line-Genesco merger in doubt
It is somehow fitting that in a merger between two major footwear retailers, a case of cold feet could trip up the deal. That is what appears to be happening in the proposed $1.5 billion merger between Finish line and Genesco, the owner of Journey...
Nike First Quarter Profits Up 51%
Nike Inc posted a 51 per cent rise in first quarter net profits, helped by a tax benefit and a weak-dollar boost to revenue, and its shares rose 1.6 per cent as the results topped Wall Street targets. The company’s stock also hit a 52 week high. The...
Newton, tri-shoe company, opens first retail account
Newton Running Shoes, the line of triathlon footwear that launched earlier this year, has opened its first retail account, Runner’s High N Tri, Arlington Heights, Il. Newton had been selling exclusively off its website and had been generating stro...
Running Shorts
Retail Briefs
Raleigh Running Outfitters has doubled its retail selling space by moving to a new location in the same mall that has housed the store since it opened in 2003, the Celebration at Six Forks. The store now has 3,000 square feet of selling space.. ...
“Looking for the WOW?”
I’m often asked, “How can I compete with the big guys? I have a small store and against their budgets, it feels impossible.” I don’t know why people ask me. Maybe it’s because I dress really well or I just look smart, but here goes anyway. In...
Reebok’s Pitch for Shelf Space
Company’s new product and advertising campaign focuses heavily on running
Since being acquired by adidas two years ago, Reebok has been pretty quiet. But the brand is building its comeback strategy on new product and a new marketing campaign that focuses heavily on the running category. For spring 08, the company has ...
RALEIGH RUNNING OUTFITTERS EXPANDS ITS SPACE AT CELEBRATION AT SIX FORKS
The Triangle’s favorite specialty running store doubles its size to meet demand
Specialty running store Raleigh Running Outfitters proudly opened the doors to its new store today in the Celebration at Six Forks shopping center. Housed at Celebration since first opening in 2003, the shop has moved to a vacant storefront at the fr...
PRANA SET TO OPEN FIRST RETAIL STORES
FLAGSHIP STORE Will Be IN BOULDER, CO
prAna, will open its first retail stores in Boulder , CO and Santa Clara , CA later this year. In partnership with San Francisco-based Gensler, a leader in sustainable environmental design strategies, prAna has developed a store concept prototyp...
Fleet Feet Chicago to Open 8,000 Square Foot Store
Fleet Feet Sports Chicago, generally regarded as one of the top running stores in the country, will open an 8,000 square foot store in downtown Chicago in December. Fleet Feet Sports will be moving the store currently located at 210 W. North Avenue ...
Runner’s World, Running Times launch $500K ad campaign for IRRA
This Fall, Runner’s World, Running Times and their related websites will roll out an advertising campaign for The Independent Running Retailers’ Association that will reach millions of runners with the trade group’s message of customer service and co...
Running Shorts
Balega International recently appointed Rob Zellmer as Brand Manager for its Doctor Specified line of diabetic and medical grade hosiery. In his new position, Mr. Zellmer will spearhead all of Doctor Specified’s efforts in sales, marketing and brand...
Athlete, Celebrity Appearances Set for The Running Event
Two Olympic runners, a former Miss Massachusetts, and the host of a PBS TV series on walking will head the list of celebrity appearances at the 2007 edition of The Running Event. Runner turned shoe designer, turned retailer Bob Kennedy will make h...
50 Best To Be Named
Who are the 50 best running stores in America? The answer to that question has been the subject of great debate. For the second consecutive year, The Running Network, LLC and Footwear Intelligence are collaborating on recognizing the best running spe...
World Run Day Founder Seeks Support from Store Owners
A Long Island runner who has founded something he calls World Run Day is hoping to involve running store owners in his efforts this year. World Run day will take place Sunday, November 11 and several thousand runners are expected to participate by...
JackRabbit Sports names Two to management team
Brendan O'Connor is the new operations manager at JackRabbit Sports. He succeeds Amy Dundas, who will be leaving at the end of September. O’Connor brings 18 years of experience in the logistics industry to JackRabbit. He was most recently at Exe...
Fox River donates to The Breast Cancer Research Foundation
Leading sport-specific hosiery manufacturer, Fox River presented a donation of more than $5,000 to The Breast Cancer Research Foundation (BCRF). BCRF was founded in 1993 by Evelyn H. Lauder as an independent, not-for-profit 501(c) (3) organization de...
Runner's World gets Involved With IRRA
1. What Prompted RW to get involved with the IRRA? Runner’s World’s primary goal is to provide excellent service to runners and the running community. Nobody epitomizes that mission better than the independent channel. The independent retailer ...
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