Running Insight - July, 2007
MyRunningshoes.com Seeks Strategic Alternative
Mike Orban, the running store owner, who launched www.Myrunningshoe.com nearly four years ago, is seeking a strategic alternative for the business. The website, which has a slogan of “the shoes you lost track of,” is a clearinghouse of sorts for con...
New York Multisport Store May Go National
A triathlon store in New York City that has begun to attract national attention may have national aspirations. SBR Multisports, which was founded in October 2003 by Christophe Vandaele, a competitive triathlete from Belgium, is thriving in the compe...
Rehoboth Beach Running Company Carving A Specialty Shore Town Niche
Opening a specialty running store anywhere is always a challenge, but doing it in a vacation town on the bustling Delaware shore can be even more daunting. But that¹s exactly what wife/husband team of Mary Beth and Russ Evans are doing since they ope...
THOR•LO, Inc. Goes Pink to Support the Breast Cancer Cause
THOR•LO, Inc. Introduces its New Thorlos® HEROs™ Everyday Walker™ Sock Product for Fitness Walkers
– THOR•LO, Inc., the originator of activity-specific socks, encourages women everywhere to be heroes in the breast cancer movement with its brand new HEROs Everyday Walker sock product. THOR•LO, Inc. is an official national series sponsor of the B...
Formula4Media, SGMA to cooperate on new Footwear Event at SGMA Spring Market
Formula 4 Media, in cooperation with The Sporting Goods Manufacturers Association, will launch The Footwear Event at SGMA Spring Market, a three-day conference and expo focused on footwear active lifestyle retailers and vendors. The Footwear Event...
Merchandise Planning: Part 2 of a Series
SALES AND STOCK PLANNING – WHERE IT ALL BEGINS!
The actual Merchandise Budgeting and Planning process begins with an estimate of the volume of business – dollars and items sales – that your store/s is/are going to produce in the next six months or year. Sales forecasting is the most critical compo...
New Running & Soccer store opens in Louisiana
Mike Dugger, a retired fighter pilot who still flies for United Airlines, has opened Runner’s Choice, a specialty store that will carry running and soccer gear in Mandeville, La, a community across Lake Ponchatrain, 45 miles north of Bourbon Street. ...
The North Face ramps up footwear for Spring 2008
Line ranges from trail running to lifestyle
Any doubts that the North Face is getting serious about the footwear business should be erased by the debut of its spring line. The new footwear collection is the company’s largest ever and includes 21 new performance lasts, and 36 new outsoles. Th...
Industry Veteran rolls out new trail running line
Soho has inspired a number of footwear styles, but is the market ready for a new line inspired by the outlying areas of Bozeman, MT? John Connelly is hoping so. The veteran of Keen, Vasque and Montrail will introduce OBōZ, a line that take...
Retailer supports local charity and sells shoes in the process
An upstate New York retailer did a good deed for his community and sold more than 80 pair of shoes in doing so. During its July 4th weekend tent sale, the staff of Fleet Feet Syracuse collected more than 350 pair of shoes on behalf of P.E.A.C.E, a...
Supreme Court Ruling Could Impact Vendors’ Ability to Set Prices
The Supreme Court recently ruled on an issue that could have repercussions in the specialty running business
Late last month the Supreme Court struck down a ruling that goes back 96 years and said it was not automatically unlawful for manufacturers and distributors to agree on minimum retail prices. The ruling clears the way for vendors of all types to h...
Running Deaths Are Examined in NY Times Story
The New York Sunday Times recently ran an article on “sudden death in long-distance running,” a problem the story said race organizers feared and were working hard to prevent. The article highlighted the sad story of a 24-year-old runner who coll...
Fleet Feet Honors Stores and Vendors At Annual Conference
Fleet Feet honored a number of its stores and vendors at its annual conference held recently in San Francisco. Chris and J.D. Denton of Fleet Feet Sports Davis, CA won The Brand Builder Award, which recognizes a Fleet Feet franchisee for excell...
Running IQ: Drymax
Industry veteran Gus Blythe explains how a new fiber boosts performance in running socks
So what is Drymax? Drymax is a manmade fiber that is super hydrophobic (repels moisture) and can be extruded as a regular, micro-denier or hollow core fiber. Drymax does not wick moisture; it uses a different process to eliminate moisture and we us...
Merchandise Budgeting and Planning
How to make sense of the complex process
This article is the first of a series. As a retailer, planning your stock levels and assortments is one of the most complex and vital functions of your job. My goal is not to make you an expert on this complex function, but to provide you wit...
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