Running Insight - May, 2008
Finish Line’s new concept has a running theme
Finish Line’s new LTD store, developed in conjunction with Nike, is a flashy mall-based running store that targets teenage athletes. The LTD store, which opened last week in the Chandler Mall outside of Phoenix, reaches out to teens by appealing to t...
Nike Plans World’s Largest One Day Running Event
As the largest sports and fitness company in the world, Nike has long been challenged by those in the running community to help grow the sport. One of the company’s answers is the Nike+ Human Race, planned for August 31. The Nike + Human Race is a...
Gribble Set To Open Fourth Store
Garry Gribble's will be opening its fourth store in downtown Lawrence on Mass. St. in early June of this year. The store will sell running shoes, clothing, and running accessories. The new Lawrence store will work with the several local ru...
Gu Signs Top Triathlete
GU Energy Gel has signeda deal with Craig Alexander, one of the world’s best triathletes, to become his exclusive energy gel supplier. A native of Sydney suburb Cronulla, Alexander has been one of the world’s top multisport athletes since he took ...
Nau to Shut Its Doors
Nau, the outdoor clothing company founded two years ago by former Nike and Patagonia executives has announced it will be shutting its doors. Nau was an unconventional company that sold its eco-conscious apparel through its own stores and online and s...
Interactive Banner Ads Show Happy Women, Sad Men When No Breasts Bounce
“My new CW-X Sport Support Bra keeps my breasts so firmly and comfortably supported that now I can run without my boobs bouncing all over the place. Which is great for me, but not so good for certain other people,” says the new interactive web-based ...
Running Stores Organizing around the World
The move by running store owners to organize is going global. The Canadian Alliance of Specialty Running Stores, founded last year is up to 29 members and Luke MacDonald of Aerobics First is the group’s first president. The group has already signed a...
Smartwool Announces 2008 Advocacy Fund Recipients
SmartWool commitment to affect positive change continues with more than $72,000 in donations
SmartWool announced the recipients of the SmartWool Advocacy Fund and SmartWool Breast Cancer Fund which includes 32 organizations ranging in size and subjects from protecting the outdoors, engaging children and breast cancer support. Awarded semi-an...
Runner’s World cites top models in Summer Shoe Review
In its June issue, which hit news stands last week, Runner’s World magazine, published its annual Summer shoe Review. Among the notable mentions were: • Editor’s Choice winners (New Balance 903 and Brooks Defyance) represent an outstanding sho...
Vasque Trail Shoe Honored by Outside
The Vasque Aether Tech was named the recipient of the Outside Buyer’s Guide 2008 Gear of the Year award for best trail shoe.. The shoe is built for short to mid-distances and offers a blend of comfort and technology and weighs 12.2 ounces. The A...
Run Like a Girl race series will run through the fall
Montrail has kicked off its Run Like A Girl Series of races to raise money and awareness to combat ovarian cancer. The series began last month in Virginia and will feature races in Pasadena, Portland and Boston from in June, July and September, respe...
What Gets Measured Gets Done – Metrics and their Impact on Your Business – Part 2
In my previous article (What Gets Measured Gets Done – Metrics and their Impact on Your Business – Part 1) I talked about the importance of measuring sales performance in a store in order to be able to assess what is working and what is not working a...
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