Running Insight - April, 2007
Brooks Establishes Fund to Honor Liz Duncan
Brooks Sports has established a scholarship to honor Elizabeth “Liz” Duncan, a customer service representative who was killed April 21 while out on a morning training run. Duncan was waiting at an intersection for the rest of her running group to arr...
Soles4Souls Charity Is Saving The World, one pair of shoes at a time.
Group involves retailers, races in getting shoes to those who need them
R.I. Please give us the background on your organization. How did it come into being and what is its purpose? Elsey: Soles4Souls was founded to provide free footwear to people in desperate need. These people include: • victims of disasters (such a...
Nike names new Ad Agency for Running Biz
Nike has selected Miami-based agency Crispin Porter + Bogusky to handle advertising for its U.S. running, Nike ID and Nike Plus businesses. The selection comes slightly more than a month after the sneaker giant disclosed it would shift some work aw...
Former Fila execs launch The Genesis Agency to Focus on Specialty Retail
Former Fila execs launch The Genesis Agency to Focus on Specialty Retail
New Website Helps Businesses Use Birthdays As New Customer Generator
A newly launched website is using consumers' birthdays to create new revenue and customers for business owners across the United States. TheBirthdayRegister.com is a new way for businesses to drive customers in the door by offering birthday gif...
Amazon to warehouse and ship items for small retailers
Online retail giant Amazon.com is expanding a program designed to allow independent sellers to use its network of distribution centers to store and ship their products. The program is part of a broader set of tools called Amazon Web Services in which...
Etonic Will Be Shoe Sponsor of the Post-News Colorado Colfax Marathon
Etonic Worldwide has signed on as the official shoe sponsor of the Colorado Colfax Marathon which is being held Sunday, May 20, 2007 in Denver. The 26.2 miles marathon will go along Colorado’s Main Street, Colfax Avenue. The marathon begins in Auror...
Hiring and Retailing Staff Part II
This is the second part of a two-part series on hiring and retaining quality staffers. This week’s installment focuses on the interview and selection process. SELECTION Selection is the process of deciding which recruits should be hired. Selectio...
Running Shorts
Beadsley opens store in Fargo, N.D. The runner who is now a speaker and fishing guide has opened The Dick Beardsley Running Company, a 2,200-square-foot store that features running apparel, gadgets, fuel belts, long distance running literature, nut...
Spira Footwear Files Lawsuit Against USATF and IAAF
One week after Spira Footwear filed a lawsuit against the International Amateur Athletic Federation (IAAF) and the United States Association of Track and Field (USATF), a runner wearing its shoes won the Masters division of The Boston Marathon. Ol...
French Luxury Firm to Buy 27% stake in Puma
Paris-based retail and luxury goods group PPR SA, the parent of Gucci, has signed a deal to acquire a 27.1 percent stake in PUMA AG Rudolf Dassler Sport for approximately $1.87 billion. Following the completion of this transaction, PPR intends to la...
Adidas Unveils its A-team
Determined to make a major move in the running business, adidas used its sponsorship of The Boston Marathon to showcase its new executive team for the category. And quite a team it is. Headed by Adrian Leek, who re-joined adidas seven months ago,...
Nuun introduces cola flavor
Nuun Active Hydration has introduced Kona Cola, a caffeinated option of its quick-dissolving sugar-free electrolyte tablets. The kona cola flavor has a moderate amount of caffeine that received its final test run at last year’s Ironman in Hawaii. Lik...
Brooks Extends Multi-Year Contract with Hanson Team
Brooks Sports, Inc. has extended its sponsorship of the Brooks-Hansons Original Distance Project (ODP), and will introduce an apparel collection built around the program later this spring. The contract extension will extend Brooks’ support of the pr...
THE CHOSEN FEW
Finding The Right People To Work For You
Finding the right people to work for us has always been and will always be one of the biggest challenges facing managers and business owners. Some of the changes that have occurred since Gen-X’ers and the early Gen-Y’ers joined the workforce have com...
NEW SUN NUTRITION APPOINTS LANCE ARMSTRONG TO COMPANY’S BOARD OF DIRECTORS
Champion Cyclist and Cancer Survivor Brings Extensive Knowledge of Sports, Health and Wellness to New Sun Nutrition’s FRS® Antioxidant-Based Beverage and Supplement Product Line
New Sun Nutrition, a developer and distributor of healthy beverages and nutritional supplements, today announced that champion cyclist and cancer survivor Lance Armstrong has joined the company’s board of directors. In addition to serving as a b...
Avia Parent Names new CEO, takes down ‘For Sale’ sign
Tom O’Riordan, the former CEO at Fila USA, has joined American Sporting Goods, parent company of Avia, as its CEO. O’Riordan’s appointment comes on the heels of the departure of Kevin Wulff, who resigned last month and has resurfaced at Pony as its C...
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