Running Insight - March, 2008
Big Retailers Still Struggling
February was a little better than January, but what lies ahead?
While running specialty retail continues to roll merrily along, big retailers continue to feel the pain in the pockets of consumers. February sales were slightly above the bleak forecasts of analysts, but not enough to convince anyone that major sal...
Fleet Feet, Inc. Racks Up 19 Percent Growth in 2007
Franchisor receives national recognition from business publications
Fleet Feet, Incorporated, (www.fleetfeetsports.com) the nation’s leading franchisor of running specialty stores, recorded 19 percent growth in overall sales in 2007 with 80 stores, surpassing $75 million in revenue compared to $63 million in 2006. Co...
Fleet Feet Launches Innovative New Program For New Runners and Walkers Nationwide
Introducing No Boundaries
Earlier this month Fleet Feet announced the launch of No Boundaries, a national training program geared toward guiding beginners to walk or run their first 5K (3.1 miles). This spring, in a partnership with New Balance, more than 80 Fleet Feet Spor...
Running Shorts
Bob Roncker, owner of The Running Spot in Cincinnati, has converted one of his two New Balance stores to a Running Spot. He still has one New Balance store, which is on the ground level beneath the original Running Spot location. Uli Becker has...
Etonic announces changes
Terri Murray has been named Marketing Services Manager for Etonic and Lotto Sport USA, effective immediately. Murray will head up our newly created Marketing Services Department. In this capacity she will assume responsibility to manage and execute ...
Puma kicks off Complete Running ad campaign
PUMA’s new Complete Running ad campaign features two top runners: Usain Bolt and Kristine Eikrem Engeset. The creative features both footwear and apparel and highlights the collection’s technical features and benefits with clever icons denoting the ...
Avia is Bouncing Back with a Multi Sport Focus
By aggressively positioning itself as a multi-sport brand, Avia is becoming relevant to specialty retailers again. Over the past year, the brand which is owned by American Sporting Goods, has sponsored more than 20 triathlons and multi-sport event...
New Balance Announces Exec Changes
Boston-based global athletic leader New Balance today announced two management changes within the company’s Senior Leadership Team. Paul Heffernan will assume the newly created position of Vice President, Consumer Experiences for New Balance. Thi...
Patty Kelly joins ASICS
Patty Kelly has joined ASICS America Product Manager in the apparel department. Patty, who specializes in brand and product launches, will focus her efforts on both Womens and Mens ASICS apparel. Kelly is a former member of the Canadian Elite tri...
Brooks Sports announces Sixth Year of Double-Digit Growth Begets 24% Backlog Increase
Brooks Sports, Inc.—comprised of Brooks® and Moving Comfort®—delivered a record year of revenue, gross margin, profitability, and return on capital in 2007. This marks Brooks’ sixth consecutive record year following a strategic product and distributi...
Columbia Sportswear Realigns Montrail Brand Management Under Mountain Hardwear Subsidiary
Columbia Sportswear announced it will realign its Montrail footwear brand under its Mountain Harware subsidiary, effective May 1. All sales, marketing and service functions for Montrail Inc., a leading trail running and hiking footwear maker acqui...
Running IQ Pearl Izumi
Geoff Shaffer, VP of Marketing, talks about Pearl’s recent acquisition by Shimano and its plans for the future
You were recently acquired by Shimano. What does that mean for the brand in the running channel? Shimano is committed to giving the team at Pearl Izumi the ability to continue our mission of becoming a leading specialty run brand. They believe i...
Adidas and Samsung Announce Partnership
Today at the Palau de les Arts Reina Sofía, two of the world’s leading brands, adidas and Samsung, announced their strategic partnership and unveiled the first product initiative as a result of the collaboration, called miCoach. miCoach is a real...
Etonic Makes Changes
Terri Murray has been named Marketing Services Manager for Etonic and Lotto Sport USA, effective immediately. Murray will head up our newly created Marketing Services Department. In this capacity she will assume responsibility to manage and execute ...
SOLE Signs On As Title Sponsor of Baja Travesia Adventure Race
SOLE, makers of performance custom footbeds, socks and sandals, has inked a deal to be the title sponsor of the third annual Baja Travesia Adventure Race. SOLE Baja Travesia, which takes place March 24-29, 2008, is a non-stop, endurance team race acr...
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