Running Insight - March, 2007
Asics Launches Kinsei 2
Asics has begun showing retailers the newest version of its Gel-Kinsei. Dubbed Kinsei 2, the new shoe picks up on the basic design of the original Kinsei, with a few modifications. Like its predecessor the original Kinsei, the new version will push t...
Newby-Fraser is investor in new running shoe brand
A new running shoe brand that is financially backed by and promoted by the triathlete Paula Newby-Fraser launched this week selling shoes online. ¬Newton Running unveiled a line of lightweight, technical running shoes designed to help runners run ...
Nike names Two to RSG Team
Nike has made two more appointments to its specialty running sales team. David Drees has been appointed Regional Running Sales Manager for the Eastern and Central Region Office. David is a 15-year veteran of NIKE. During that time he has had a ...
THOR·LO, Inc. Signs Sponsorship of Breast Cancer 3-Day Event Series
THOR·LO, Inc has signed on as an official sponsor of The Breast Cancer 3-Day benefiting the Susan G. Komen for the Cure and the National Philanthropic Trust. The Breast Cancer 3-Day, is a 60-mile walk that takes place in 12 cities and includes ev...
Elwell Joins Etonic as CEO
Tom Elwell, a running industry veteran who is credited with leading Mizuno’s resurgence in the running market, has joined Etonic Worldwide as CEO. Elwell assumes the CEO role at Etonic five months after the brand was purchased by Lotto Capital Invest...
Running Network Names Medal Winning Shoes
The Running Network LLC awarded five gold medals to new running shoes in its spring shoe review. The Gold Medal winners in five respective categories include: the Nike Air Zoom Elite 3 (lightweight category); adidas AdiStar Control 4 (motion sta...
Balega Signs Xterra Champion Conrad Stolz
Balega Sports International has signed Conrad Stoltz, the former Olympian who is a favorite to win the 2007 Xterra World Championship. Stoltz has been twice crowned World Champion of the Xterra series of off-road triathlon races, and is the four-time...
USA TRIATHLON PARTNERS WITH SPRINGBOOST PERFORMANCE ATHLETIC FOOTWEAR
USA Triathlon (USAT) has added athletic shoe maker SpringBoost as a Bronze-level Sponsor and has designated the Swiss-based company as the official performance training shoe supplier of USAT. As part of the two-year agreement, SpringBoost will sup...
Technology Is Opportunity, Not Threat, SGMA Boss says
Digital technology is becoming integrated into all aspects of sport, and presents a major opportunity for retailers and vendors in this sector. That is what SGMA president Tom Cove said at his organization’s annual leadership conference, which was...
50 Best Stores Nominations Under Way
The Running Network LLC and Footwear Intelligence have begun accepting nominations for the second annual 50 Best Running Stores in America promotion. The nomination ballot ran as a full page ad in The Running Network’s Spring Shoe Review, which re...
Turner Back in the Mix at Avia Parent
Jerry Turner, the respected running shoe developer and footwear executive, is back in the day-to-day mix at American Sporting Goods, the parent company of Avia. Earlier this month, Kevin Wulff, the former Nike Canada executive who had been CEO of...
Running Shorts
New Balance was awarded “Most Comfortable Walking Shoe” for style WW792 in the Best of Fitness 2007 issue of Health Magazine. The shoe is marketed for the ‘walker who’s out for a real workout’ and New Balance’s commitment to comfort is demonstrated w...
Sof Sole Running IQ
John Andrews is VP of Marketing for Implus Footcare. He recently answered some questions from Running Intelligence for this special Running IQ. Give us a brief over view of your company. Implus Footcare, LLC is headquartered in North Carolina’s ...
Fleet Feet’s 2006 Numbers Show Near 20% growth
Amid concerns from key running vendors that the specialty market may be slowing down, Fleet Feet, Inc. reported a 19.9% growth in its overall sales in 2006. Its 70 stores, surpassed $63 million in revenue, compared to $52 million in 2005. Comp store...
The Pursuit of Relevance
Before the turn of the century it seemed to be all about brand recognition. The most publicized brand was the most recognized, and the most recognized was the most purchased in the world of consumer products. Most of us can remember when the Journa...
Sof Sole rolls out IRRA program
Sof Sole has rolled out a discount program exclusively for IRRA members on its new Adapt insole. The Adapt is a moldable footbed that can be customized to a consumer’s fit by placing the insole in an oven and then stepping on it so it molds to the co...
Wilson Joins Brooks As Head of Apparel Sales
Liz Wilson, a longtime sales executive at Sport Hill, has joined Brooks as Director of Apparel Sales. In this role, Wilson will oversee all apparel sales for Brooks for the SRA channel and non-SRA channel as well as serve as the liaison between ...
Breathe-O-Prene® Insoles, Award Winning Comfort
New Balance was awarded “Most Comfortable Walking Shoe” for style WW792 in the Best of Fitness 2007 issue of Health Magazine. The shoe is marketed for the ‘walker who’s out for a real workout’ and New Balance’s commitment to comfort is demonstrated w...
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