Running Insight - February, 2007
New IRRA Board Members Selected
Dvorak, Smith, Grant, Perry and O’Neil all join board
Scott Dvorak from Charlotte Running, Guy Perry from Salt Lake Running Co., Kevin Smith from Elite Runners & Walkers outside of Pittsburgh, Renee Grant from Runner’s Depot in Davie, FL and John O’Neil from Colorado Running Co. in Colorado Springs are ...
Chris Brewer Joins Under Armour
Chris Brewer, who is widely credited with spearheading the footwear design at Mizuno a number of years ago and most recently an executive at Fila, has joined Under Armour, fueling speculation that the performance apparel company is considering develo...
Runner’s World parent Acquires Running Times
Move consolidates #1 and #2 titles in the market
Rodale Inc., the parent company of Runner’s World, Men’s Health and other leading health and fitness magazines, has acquired Running Times magazine and runningtimes.com branded media properties, from Fitness Publishing, Inc. The terms of the transact...
Survey Says the Bull Run will continue
Running Stores Project Business Will Remain Strong
Running specialty retailers expect the gravy train will continue to roll through the remainder of the year. According to an exclusive Running Intelligence survey of 129 running stores throughout the country, 68% of stores expect that sales will be u...
Foot Locker’s New Concept To Debut in April
Family chain Footquarters will carry 10-20% athletic
Foot Locker’s new Footquarters chain will debut in April with the opening of seven stores averaging about 5,000 square feet. Footquarers is being touted as Foot Locker’s foray into the brown shoe business, but the mix is expected to be at least 10% a...
Athlete’s Foot Parent Buys Ice Cream Franchises
Would you like some Rocky Road with those trail running shoes?
NexCen Brands, Inc., which purchased The Athlete’s Foot late last year, has now purchased two of the leading franchises in the ice cream market. NexCen has agreed to pay more than $37 million combined for MaggieMoos, LLC and Marble Slab. The two fran...
Puma launches High School Runner promotion
‘Night at the Movie’s features fun and try-ons
Puma has launched “Spike Night at The Movies,” a special promotion aimed at drawing high school runners into running stores. Puma has sponsored two of these “Spike Nights” thus far and plans to do as many as 12 more between now and the end of the yea...
Management: How to Deal With Returns
When Product Behaves Like A Bad Lunch
There are few things that are more disconcerting for retailers than returns. We spend a lot of money to sell a product and when that product is returned it almost adds insult to injury. I would suggest however, that not all returns are the same, som...
Beardsley Draws 200 at In-Store Appearance
More than 200 runners turned out for an in-store appearance earlier this month by Dick Beardsley at Runner’s High’n’Tri in Arlington Heights, Ill. “It was incredible,” said store owner Mark Rouse. “We never imagined that sort of turnout, plus traf...
Leisure Trends to launch Running Store Sales Tracking
Leading research firm to work with Formula 4 Media
The Leisure Trends Group, one of the pioneers of retail sales tracking, is launching a point-of-sale data study for the running specialty channel in conjunction with Formula 4 Media. Leisure Trends is one of the leading sports research firms in the U...
Nike Projects Growth to $23 Billion by 2011
Nike plans to grow by $7 billion dollars over the next five years. Speaking to security analysts and media last week, Nike announced an ambitions program that would grow its annual global sales to $23 billion from its 2006 annual sales of $16 billion...
Eight companies sign up as IRRA Associate Members
The following companies have signed up as the first associate members of the IRRA: • InSport International • Balega Sports • Brooks Running • Wright Sock • Feetures • Karnan Associates • Fleet Feet Inc. • Sof Sole The IRRA now has more t...
New Balance Creates Running Specialty Initiative
New Balance has set up NBx, a select division within the company that will be focused solely on its elite running business. The new global initiative will include print advertising, online and guerilla marketing, event sponsorships and in-store s...
FF’s Raynor Inducted into Running USA Hall of Champions
Tom Raynor, chairman and CEO of Fleet Feet, Incorporated, was inducted into the Running USA Hall of Champions at their annual awards dinner at the group’s annual conference held last week in San Diego. Raynor, who has owned Fleet Feet, Incorpora...
Fish! Author to keynote The Running Event Conference
What can running store owners learn from the busiest fish market in North America? Plenty, according to Harry Paul, author of the book Fish!, who will be the keynote speaker at The Running Event conference, scheduled for November 11-14 in Austin. ...
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