Running Insight - January, 2007
ECCO PARTNERS WITH LEKI TO OFFER RETAILERS NORDIC WALKING GIFT WITH PURCHASE PROGAM
Nordic Walking Program to Include Coop LEKI Nordic Walking Poles Will be Available in April
ECCO, USA and LEKI announced a strategic partnership that will offer LEKI Nordic Walking poles at a special coop rate to qualifying retailers who carry ECCO performance shoes. The program will include benefits such as Nordic Walking demos and clinics...
Baby Jogger on a Roll
The Baby Jogger Company is rolling. Three years after its new owners bought the company out of Chapter 11 bankruptcy, Baby Jogger has launched a new range of products and beefed up its focus on the specialty channel. The new products include upda...
Running Shorts
Paul Tordella who owns FrontRunners, one of the best known running stores in Los Angeles is opening a New Balance store in Pasadena. Tordella already owns New Balance locations in Santa Monica and South Bay. The Ocean Group has been selected to perf...
Nike Announces New Running Sales Management
Eric Merk has joined Nike as National Sales Manager for Nike Running. Merk joins Nike with more than 15 years of experience in the sporting goods business, mostly with InSport International Inc. where he held the positions of National Sales Manager, ...
Footwear Prices Rose in 2006 Says NSGA Research
The average price point for athletic footwear rose 3.4% in 2006 to $42.16 versus $40.78 in 2005, according to the National Sporting Goods Association. In 2005, the average price point had risen 2.3% from $39.87 in 2004. Males age 18-24 paid the most...
San Francisco and Carrboro Stores Win Vendor Honors; Brooks named FF Apparel Vendor of the Year
Brett Lamb, owner of Fleet Feet San Francisco, was named as the winner of the first annual Champion Pink Ribbon Award for retail excellence and Bobby Biles of Fleet Feet Carrboro was awarded the second Induna Award by Balega Hosiery. Both awards...
Beyond Traffic Counting to Customer Service Analysis
If you were to ask most specialty retailers if they gave great service, they would look at you and say, “Of course, that is what we are known for!” Yet, if asked if they can quantify this, in other words, prove it, they often cannot. I believe that y...
Fila Will be Sold to Korean Subsidiary
Business analysts have been predicting that Asian companies with an expertise in sourcing would begin snapping up American brands. And that is exactly what is happening to Fila. The company has agreed to a $350 million buyout by its Korean subsidi...
IRRA sets February Elections
The Independent Running Retailers Association (IRRA) is expanding its board of directors and will hold its first election in early February. As of now, the board is made up of regional directors from five parts of the country. Directors from The N...
Amazon’s new shoe site features running SKUs
Amazon.com, the largest e-tailer in the world has launched a footwear site, www.endless.com, which has launched with a fair representation of running shoes. Endless.com is Amazon’s first stand alone website outside its signature site, which launch...
Running Training Center Opens in NYC
Mindy Solkin, who has been training Manhattan runners in Central Park since 1992, has opened The Running Center, a training center located at 461 Central Park West & 106th St. The center will offer a range of training programs including: • Marath...
Nike Names 3 New Running Specialty Sales Reps
Atlantic states. Dickinson has a strong competitive running background and was the captain of the cross country team at the University if Georgia. He most recently ran the Chicago Marathon in 2 hours and 23 minutes. His territory includes Michigan /...
Running Shorts
Brooks Sports has made two executive appointments. David Bohan has re-joined the company as Executive Vice President and COO and Sydney Johnson-Gorrell has joined as VP of Human Resources. Bohan will be responsible for directing Brooks’ global fi...
Running Channel Puts a Bow on Solid Growth in 2006
In a business environment in which major retailers are continuing to struggle, the running specialty channel racked up another stellar year in 2006. The channel recorded a sales increase of between 12-15% last year, according to a nationwide phone...
Running Stores Share Plans on How They’ll keep it Going in 2007
1. Trail Running and Nordic Walking “We’ll sponsor more trail events in 2007 than ever before. Cincinnati has some great trails and we plan to help our customers explore those areas of the city.” Roncker also will work on the Nordic Walking prese...
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